Shake It Off! ~ A Business Tip for Professional Photographers

October 28, 2014

Shake It Off! ~ A Business Tip for Professional Photographers

I have a new guilty pleasure that brought me a bit of wisdom, and I am not afraid at 39 years old, with 40 right around the corner (ack), to admit that it comes in the form of a pop song written by a 20-something. When I sit down every week to write a "tip" for our readers, know that it doesn't come from a place of me, or of us at the Meghan Aileen Cos, being experts that have figured it all out. It comes from fellow small creative business owners fighting our way through the pitfalls of a changing  marketplace right along beside you. We are in the trenches with you, making choices and tough decisions, and we are still figuring it out as we go. We face all the same challenges as you do. The tools needed to do what we do have, cost-wise, become more accessible for the masses. Cost of doing business in e-commerce in going down and competition springs anew regularly, sometimes patterning themselves after us and targeting our customer base. They often compete on price more than quality and duplicate rather than create. Sound familiar? What do we do about it? We do our best to follow all the advice I've been sharing with you for months ~ ignore the competition, be ourselves, do what we do well instead of trying to do what anyone else does, and we do what we love. We think of our customers and what their needs are and try to meet those needs just as we always have. We make ourselves accessible to our clients and followers and offer you all that we can, advice and support included! Some days, all that advice sounds WAY simpler than it seems to be. So, what do we do then?SHAEKITOFF SHAKE IT OFF! On your most challenging day, on the day that you are just plain frustrated, you can sulk. You can obsess on how unfair some things are, (because let's face it, some things just are unfair), or you can shake it off, lest it way you down. If you had told me a couple of years ago that I'd be offering business advice courtesy of Taylor Swift, I probably wouldn't have believed you. In fact, I'm quite sure I wouldn't have believed you, but you gotta give the girl credit for being a major success, and there is always something to learn from someone who is a major success at whatever it is that they do! Is it going to make money at the end of today for you to turn on the radio, step away from your desk, and bounce around the room to a happy tune? Maybe not, but you'll feel better. Your creative juices will no longer be stifled. You'll be emotionally and mentally lighter, and yes, even your customers will notice it and that DOES pay off in the long run. Need Taylor herself to help you "Shake It Off" today? You can sing and dance along with her on my guilty pleasure song here, by the way. Go on... you know you want to. ;-)      



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